![]() ![]() From his point of view, the feeling he gave off during this time period is he wanted the music to stand out on its own with the use of limited samples on the record.Ī huge talking point of the album amongst critics and fans alike was his use of auto-tune. This is a simple no-frills type of production that would give him the same kicks and snares of something like a late 80s Phil Collins song. This was a difficult period in Kanye’s life with his mother passing away and separating from his then-fiancee at the time, this cause led to the effect of going away from his trademark sound of chopping up soul samples with a device called a TR 808 machine. ![]() ![]() This is the moment when a new era of music began-with artists creating a whole new sonic landscape with melody also being the driving force in songs. He is standing still when the iconic bassline starts-bum-bum-buuum-bum…bum-bum-buuum-bum-inching closer to the microphone as he sings “I’m not loving you / 'Way I wanted to,” performing the single “Love Lockdown” off his next album 808s & Heartbreak. The lights dim with the crowd gasping in anticipation out he comes wearing a plaid gray suit paired with a white button-down collared shirt tucked to the top of his neckline and an accentuating red heart broken in half on his left lapel, shining almost through the spotlight while on stage. ![]() In the words of rap legend Nas “Whose world is this?” it’s Mr. The buildup is for Kanye West, about to debut a new song following his album the previous year, Graduation, which was not only critically acclaimed but went on to sell over 5 million records. On September 7, 2008, the MTV Video Music Awards is going off the air, but there’s one final performance to close the night out. ![]()
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